Menlo Hardwoods

We just launched another new site for our new client Menlo Hardwoods. They are a high end furniture maker based out of Menlo Park, CA. The specialize in creating completely gorgeous furniture created from claimed a rare Claro Walnut tree native only to California.

 Along with creating a whole new brand, we helped design and develop a custom WordPress based site for them. In the coming months, we will slowly implement their press section for mentions, more images for their fluid gallery and more content. We chose WordPress because of it’s flexibility and decided to develop a completely Responsive Design from the start. This means the site will be viewable on all devices and platforms.

Check it out @ www.MenloHardwoods.com

Got a chance to visit the new showroom of one of our clients today and have to admit, it was simply breath taking. #MenloHardwoods #Claro #Walnut #Furniture

Got a chance to visit the new showroom of one of our clients today and have to admit, it was simply breath taking. #MenloHardwoods #Claro #Walnut #Furniture

Clear Your Mac’s Font Gibberish

How many of you power up your Mac only to see gibberish characters take over your browser screen and other applications? We used to have that issue, but recently have been using Mark Douma’s Font Finagler and we have to say, it works like a charm for clearing your system’s font cache and getting you back up and running cleanly…

http://www.markdouma.com/fontfinagler/

Respect the Process, Don’t Fail Before You Start

I love the fact that our clients respect process. What I mean is that when clients come to us, they either are set in stone for knowing what they want and you can’t deviate from their grand vision or they have no idea what they want until you tell them what they need. Ultimately, with any client/provider relationship, both parties need to enter it without any expectations other than success and achieving the “goal”.

That being said, we were approached by Crayvit a little over a year ago to help them with cleaning up and defining their platform. Over the course of a year, we’ve helped them define their offerings, set launch expectations, defined their user’s experience and helped form their brand. That’s a lot of moving parts.

With user experience and interface design, rarely do you hit the nail on the head every time. Every day, there are new experiences being defined, new actions developed and new ways for mass users to consume information. So, when introducing a completely new concept/platform, there are definitely challenges to understanding user behavior, patterns and thinking. 

With the redesign of Crayvit’s landing page, we thought we exhausted many thought patterns, user conclusions and interactions. Truth be told, we even tried mimicking many standard user interface principals, so to increase the product adoption. This spelled success in many areas for us. But it also showed room for improvement in many other areas, hence the reason for the client’s current versioning request. 

Below, you can see how we definitely tweaked the user interface in order to increase immediate adoption. Just a few things to note, we brought the sign up form directly onto the landing page. We also positioned the opt-in choices carefully, ultimately promoting a Facebook entry point. Secondly, we currently digest information more quickly with imagery. So, we kept our visual presentation of the product platform intact, but this time added short descriptions of what each illustration represents. A few other tweaks we worked on were cleaning up the returning user’s login to allow cleaner/easier access. And last, we dropped the color sectioning of the page, which created more separation of the information. The new page is more fluid and easier to consume from the user’s stand point. 

Now, we will implement, test and record user adoption. This is a good day. Client is happy. We are happy and ultimately, we are building better products for this effort. Moral of the story, don’t build walls and hurdles that limit your ability to create truly good products. When you limit your ability to create, you have failed before you have started.

image

image

Bookmark Fun. #summertime #crafts #kids #art

Bookmark Fun. #summertime #crafts #kids #art

Just received these beautiful #die-cut hang tags we designed for @menlohardwoods @brandwellcreative #identity #stationary

Just received these beautiful #die-cut hang tags we designed for @menlohardwoods @brandwellcreative #identity #stationary

Add Twitter to your blog (step-by-step)

Just found this quick and easy little piece of helpful code

Create like a designer. Code like a developer. THINK like a User!

Recently we were asked to revamp the site for the popular Nor Cal Surf Shop. The project was definitely fun and the guys over there are super cool to work with. Check out the new site built on WordPress. Hey, while you’re at it, consider picking up some gear!

Remember, the reward for a job well done… is more work! There’s no such thing as making it to the top and stopping! You always will have something to do, something to tweak, something to make better. Stop thinking you will make it and rest. Put in the time and you will be successful, but be prepared for the work you need to put in at the top, that’s your reward.
Still so pumped. And I just got my #jersey #MVPosey #sfg #wordlseries2012 #champs

Still so pumped. And I just got my #jersey #MVPosey #sfg #wordlseries2012 #champs

A good branding professional will force you to understand how your customers will EXPERIENCE your brand
Large Black #Coffee with a double Shot of #Espresso. Please don’t let this cup end. #Peets #CoffeeSnob (Taken with Instagram)

Large Black #Coffee with a double Shot of #Espresso. Please don’t let this cup end. #Peets #CoffeeSnob (Taken with Instagram)