Quest Groups came to me looking to revamp both their brand and web presence. Through a series of interviews and research, we helped reshape their company brand, message and presentation. This was a great experience with a client who simply “got” the creative development and process. We started the project from re-identifying who they were and what their company’s goals were. Once we established that, creating the vision, platform and purpose for their site was quite easy.
Branding, Web Design, Identity, Illustration
Once I created a successful mark for the client, I created an identity package for the whole company. These were just a few pieces of stationary. In addition to this was a style guide which outlined exactly how to use the new brand and logo variations.
As with any project, the more your client respects your advice and the whole creative process, the more successful your end result will be. This project was great in that it yielded a new brand, brand promise, voice, identity, and website platform using WordPress as a Content Management System.
Every successful brand is built on a foundation. Whenever creating a solid mark for a client, I always want to leave them with a set of rules on how to properly use their new mark and the different variations I create for them. The idea is to create a mark that is going to be successful and grow with your client.