Roost Coffee + Tea
When the client approached me with his new venture, he really believed in the authenticity and quality of his product. He believed he had created the best tasting coffee blend to make a truly special cup of coffee. The client’s strong conviction was very helpful in the process of creating a strong brand and identity for his new venture. He wanted Roost to become a strong brand in line with other larger name companies. This led me to go in a direction with strong, original typography and bold colors. Our goal was to define his brand with an identity as strong and bold as his product.
Roost Coffee & Tea
Branding, Creative Direction, Identity, Packaging