Marwan Salfiti | Art Director

Visual problem solver making an impact through thoughtful design. Extremely passionate about design, branding, marketing, technology and strategy. Detail oriented with a focus on efficient project management to deliver results.

Art Director – MarwanSalfiti.com
January 2012 – Present

Freelance design consultant providing design, branding and marketing consulting services for various clients for both print and interactive.

  • Research and compile competitive data for business strategy
  • Define and develop marketing strategy to support overall business goals and vision
  • Develop brand and message through visual design, branding, marketing and user experience
  • Consulting on User Experience, User Interface, Information Architecture, User Flow, Wireframes and Prototypes

Art Director – BrandWell Creative
January 2009 – Present

Led and managed all design and strategy, content creation, photography, illustration and copy writing for all clients. Responsible for helping define user experience (UX) and building user interface (UI) to support objectives for all web design and development.

Art Director – Theory Associates
January 2007 – January 2009

Managed and art directed team of designers, leading all creative from concept to design to production of all branding, web, interaction, print, etc. Instrumental in both the design/client relationship as well as the business operations for the company. Established, managed and maintained the project management of creative process and throughput for design of the studio.

Associate Art Director – Monster Cable
April 2001 – January 2007

Lead art director for all packaging, from concept to design and production resulting in the production of hundreds of products yearly. Managed high level creative and teams of designers, project managers, photographers, copy writers, production artists, printers, illustrators, etc. to produce lines of packaging with hundreds of pieces with consistent brand and voice. Developed the brand and presentation style for the extensive family of Monster products. Wrote several detailed style guides detailing creative production formula for every family line of packaging.

Education

California State University Sacramento BS, Graphic Design, 2000

Skills Set

  • Art & Creative Direction
  • Strategy & Branding
  • Design & Production
  • Mockups & Wireframes
  • Technical Direction
  • Information Architecture
  • User Interface Design
  • User Experience
  • Copywriting
  • Project Management
  • Social Media Marketing
  • Web Optimization & Performance

Technology

  • Photoshop
  • Illustrator
  • InDesign
  • WordPress
  • HTML
  • CSS