Marwan Salfiti | Art Director
I’m an accomplished art director with over 20 years of experience in building brands by making an impact with thoughtful, effective design solutions. I’ve managed small teams of designers, developers and copy writers to produce great visual design, effective branding, thoughtful marketing and integrated campaigns. I possess strong design principles, culture, and processes which help the overall success of my teams and impact of company goals.
Art Director – MarwanSalfiti.com
January 2012 – Present
As a creative consultant, I offer design, branding and marketing services to different size organizations, often collaborating with key decision makers to help develop a well-crafted research plan with clear objectives. My role is to build, design and support business initiatives with thoughtful and impactful visual design principles. My key offerings include goals and strategy, user flow charts, storyboards, concepts, wireframes, UI and UX design.
Art Director – Epsilon, Google Team
August 2018 – March 2020
As a highly collaborative creative leader on the Google team, my role was to work with a diverse team of copywriters, marketers and strategists to produce highly effective email marketing campaigns for the family of Google products (Google Home, Google Assistant, Android Enterprise, AMP and TensorFlow), bringing ideas from strategy and concept to development. As a team, we were responsible for presenting all work, design and concepts to our Google clients on target with message, voice and brand to adhere to Google’s strict brand guidelines.
Art Director – Epsilon, eBay Team
January 2018 – August 2018
At eBay, I supported multiple segments for B2B and B2C. In support of B2B, my key role was the design to create various assets including website design, direct mail and print collateral, email marketing campaigns, digital collateral, presentations, marketing communication assets, etc. To support the B2C segment, my role was to design the marketing message and brand for the customer UX, including all consumer facing web assets, to help further support more customer engagement and increase sales and revenue.
Art Director – Tailored Brands
December 2016 – January 2018
Collaborated with designers, copywriters, merchandisers and marketing partners to help create engaging weekly campaigns used to generate engagement and increase revenue for the Jos. A. Bank brand. To support the B2C initiatives, my key responsibility was to create UI and UX design for the main eCommerce site. In addition, I developed creative for various types of media-including photo art direction, branding, concepting, landing pages, email campaigns and marketing, direct mail and print.
Creative Director – BrandWell Creative
January 2009 – January 2012
Founded a company where I led and managed all creative (design and strategy, content creation, photography, illustration and copy writing) for all clients. I focused on defining user experience (UX) and designing user interface (UI) to support business objectives for all clients.
Creative Director – Theory Associates
January 2007 – January 2009
I started a design studio where I managed and art directed a team of designers, leading all creative from concept to design to production of all branding, web, interaction, print, etc. I was instrumental in both the design/client relationship as well as the business operations for the company.
Senior Art Director – Monster Cable
April 2001 – January 2007
Lead art director for all packaging, from concept to design and production resulting in the production of hundreds of products yearly. Managed high level creative and teams of designers to produce lines of packaging with consistent brand and voice.
California State University Sacramento BS, Graphic Design, 2000
- Art & Creative Direction
- UI, User Interface
- UX, User Experience
- Visual Design
- Design Theory & Ideation
- Design & Production
- Mockups & Wireframes
- Technical Direction
- Information Architecture
- e-Commerce Solutions
- Technical & Contract Writing
- Content Management Solutions
- Content Creation
- Print Production
- Project Management
- Social Media Marketing
- Web Optimization & Performance
- Adobe Creative Suite
- Google Suite
- Microsoft Suite