Building a Brand with a Point of View

Building a Brand with a Point of View

Building a Brand with a Point of View

One-on-one speech is the easiest and most common form of communication. Without it, all you have left to communicate are images and words. Pretty simple when you break it down. But what happens when you’re not fully utilizing your opportunity to be heard, to be understood and sold?
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Building a Brand with a Point of View

Endorsement: Green Chiropractic Clinic

Endorsement: Green Chiropractic Clinic

“Integrity is an understatement for Marwan. The results he produces and the product he puts out will always and only come out at his very high standard. He will not just throw in the towel and say his work is just good enough. Rather, he will strive for perfection so when he delivers the final product he feels confident that he can put his name and reputation on the line. I highly recommend BrandWell services and Marwan is always the way to go.”

Jacob Sahourieh – Owner, Green Chiropractic Clinic

Building a Brand with a Point of View

Endorsement: Ben Kawaichi

Endorsement: Ben Kawaichi

“Marwan is a very talented designer and creative thinker, with a great ability to attack a design problem from multiple angles while remaining on-message. He’s technically savvy and always strives to find the best method of execution. It was a pleasure to work for Marwan.”

Ben Kawaichi – UX Lead, Google

Case Study: Armadillo Willy’s

Case Study: Armadillo Willy’s

Case Study: Armadillo Willy’s

Case Study, Armadillo Willy's

Challenge

Armadillo Willy’s is one of the best barbecues this side of Texas! They have the charm, the attitude, the taste and the popularity to prove it. Their old site did not communicate any of this. It did not reflect their personality, their family style setting and, more importantly, the quality and taste of their food.

Approach

Armadillo Willy’s is really big into family and tradition. Their restaurants have a certain presence to them which was open and friendly. We wanted to infuse that same style into the look and feel of their website. Since this was a family operation, we wanted the customers to get to know the faces behind the magic. Also, we needed to showcase their award winning barbecue in a way that wasn’t being shown on their old site. ArmadilloWillys.com needed to be the friendly family place on the internet as it was in real person.

Results

The new space we created for Armadillo Willy’s instantly let us know that we were on the right track. With an increase in the amount of traffic and a significant drop in the bounce rate, we determined that the Armadillo fans loved their new site. Armadillo Willy’s is now able to creatively market their online presence with a more impactful and lasting impression.

Keypoints

  • 40% Increase of New Users
  • Bounce Rate decreased 50%
  • 2X increase in pages/visit
  • Increase in Brand Recognition

Testimony

“You exceeded our expectations creatively!… Very professional, very accommodating, very enjoyable experience. Thank you all, it was a genuine pleasure to work with you.”

John Berwald – Founder, Armadillo Willy’s

Case Study: Andiamo! Group

Case Study: Andiamo! Group

Case Study: Andiamo! Group

Adiamo! Group, Case Study

Challenge

Andiamo! Group, the Bay Area’s premier sales force staffing agency, was planning to refresh their online presence. They understood with the rise of recent competitors, they really needed to step up their game and not only reinvent their online presence, but also enhance their user’s experience and interaction.

Approach

With a large volume of applicants coming to access the information from the main company site, we ventured out to completely overhaul the user’s experience. We needed to streamline Andiamo!’s candidate application and interview process, as well as improve the company’s workflow process. The goal was to develop a powerful online application which would manage several databases as well as nurture the applicant/interviewer relationship.

Results

This new look presented Andiamo! in a more professional manner. We produced a powerful networking/marketing tool which now helps Andiamo! Group stay in close communication with their past and current applicants. In addition, Andiamo! is able to minimize the time spent coaching an applicant through the “system”. This allows the team to concentrate more on lead generation and, ultimately, more revenue.

Keypoints

  • Business Networking Flexibility
  • Increased Return on Investment
  • Dynamic Content Integration
  • Application tracking system
  • User trend analysis

Testimony

“Marwan really took our expectations to a whole new level with this project. We wanted a web site and he delivered a new way for us to work!”

Jessica Gambirasi – Partner