Google Home Insights Video

Project Description

When assigned to this project, the ask was to create a story board animation which highlighted all of Epsilon Agency’s email campaign work for the Google Home client. We wanted to highlight some of the most memorable moments of the year in working with the client, focusing on key points like conversion success rates, how we communicated with our clients, and defining the most useful type of content.

Working with our copywriters and production team, we needed to move quickly and efficiently. Within several days time, we swiftly illustrated storyboards, provided direction and animation sequences and directed a fully animated video with unique voice over.

Storyboards

When we attacked the creative visuals for this project, we knew we had a daunting task ahead of us. This was a very information heavy creative assignment, with little to no visual support to accompany the data. So, borrowing visually from the Google material design elements, we were able to create a series of strong, branded elements and accompany it with specific direction on how we needed it to flow for our animation team to execute quickly.