Hardtke Construction, a small local operation, needed a logo and identity which would help them look more professional in order to get more contracts. After listening to them, I realized they were all about the craft and quality of their work. I wanted to really incorporate the most basic tools they used in order to get the job done. The clever use of the lumber stack to spell out the H in Hardtke was a unique visual the client was ecstatic about. This was a fun and rewarding project which was effective in its application.
Branding, Creative Direction, Identity