Optimization, Done the Right Way

Optimization, Done the Right Way

Optimization, Done the Right Way

I just used this technique from Smashing Magazine for a few of my websites. I build my sites with WordPress and have been hearing from my clients that the sites were slow. Granted, these are graphic rich sites, but in this day and age with high bandwidth, that shouldn’t really matter, right? Wrong! I tried so many tips and tricks and this technique (posterizing the images) worked masterfully. On some images, I crunched more than half the size out.

To put a number to this, I eliminated over 130k in some instances on a restaurant site where image presentation is key. I posterized, reduced, masked where I could not suffer in quality and tadaaaaa! This is a great tut, one definitely worth saving and referencing over and over.

Design Philosophy: Rules

Endorsement: Raffi Aghapekian

Endorsement: Raffi Aghapekian

“I’ve worked with Marwan as both colleague and as a contract designer. Marwan has always delivered quality work with a high attention to detail. On one project, I hired him to design the GUI for an iPhone application. Before he started he spent allot of time understanding the requirements, and went further by learning what our solution was capable of and the dynamics of the iOS SDK. As such, he acted more like a development partner than just a designer. What he delivered a design that was clean, instinctive, and simple to use.”

Raffi Aghapekian – Product Professional

Design Philosophy: Rules

Endorsement: Global Merchant Services

Endorsement: Global Merchant Services

“Marwan is highly cooperative, knowledgeable and passionate about his work. He possesses an uncanny knack for creativity! Marwan has been a pleasure to work with, distinguishing himself well ahead and far apart from some of the other designers I have worked with. He is a true professional in every sense of the word.”

Steven Dudum – Partner, Global Merchant Services Inc