by Marwan Salfiti | Oct 21, 2011 | Branding, Design Process
Branding Is Not a Logo. It’s a Program.
I know that in recent years there have been a lot of designers expressing their feelings on “do-it-yourself” logo websites very public, me included. I really cringe when I see companies out there like LogoGarden or Logomaker.com taking a craft and exploiting it like it’s “just that easy”. Then, I stand back and try to take the birds-eye-view at this business model. I start to think intelligently about this proposition and what it means to branding professionals like myself as well as so many thousands of extremely talented graphic designers whom I know or aspire to be. Suddenly, I come to the conclusion that these logo companies exist for one reason, to serve the clients I don’t want to, nor have to.
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by Marwan Salfiti | Jun 1, 2009 | Design Process
This Isn’t Your Mother’s World Wide Web Anymore
Websites are no longer static pages where you simply dump content on a server and wait for your audience to find it. It hasn’t been that way for years now. These days, the web is more of a non-stop content stream where ideas, thoughts, ways of working and intelligent thought processes are dreamed up and worked through. The web is a thriving cornucopia of ideas, data and conversation. There is no other vehicle or platform that can deliver the power of knowledge like it.
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by Marwan Salfiti | May 18, 2009 | Design Process
Almost any successful company starts as an idea in some shape or form. You can think of them as dreams, long shots or even imitations. But at the very core, the essence of what a company truly is starts with an idea. And as we all know, people judge which ideas are best with their dollars.
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