
Design Philosophy: A Buisiness Mind
Design Philosophy: A Buisiness Mind
Business is never about money!
It’s about creating a network of solid relationships, and offering the best service possible.
Business is never about money!
It’s about creating a network of solid relationships, and offering the best service possible.
Facing that annoying, agonizing client…? Well, that’s something which we all face, good or bad, freelance to full-on company. You know the kind, the client who makes a fuss about every word of a standard contract and wastes your time for weeks revising legal speak. Or perhaps it’s the client who asks you to take on an impossible deadline and when you produce the deliverables, they disappear for two weeks. These clients are plenty in abundance and can be found in any business setting disguising themselves as your company’s “next biggest thing”.
I’ve had the unfortunate opportunity to face this type of client a number of times in my career and I can only say, it’s truly a grueling experience. Yet, you’re better than that, you don’t have to put up with it and you have to face each client with the thought that they need you and not the other way around.
I am not talking about being pompous or self righteous. I’m talking about being straight-forward and candid. You have morals, ethics and value. A client should never allow you to compromise yourself. So make sure you take the right steps and not allow them the privilege of taking advantage of your open willingness to do business. There are, however, a few things you can do to make sure you get your ducks in a row and put you/your company on the right track to success.
Make sure that you do everything you can to network, self-promote, spread word about your services and simply “do” great work. This way, your reputation and experience is your worth. You just can’t go to the store and buy this off the shelf.
Don’t compromise yourself. If you can’t commit to something because of budget, time line, or workload, say so. No one likes a flake and your client will ALWAYS respect the fact that your are straight forward and honest. If they don’t, they’re not the client you want.
I mean it. Don’t take on work that doesn’t interest you. If the pay is good, that may be something you can potentially put your time into, because now the client understands your value and wants you to come up with a creative solution to their unique problem. But if the project is bad, the pay is mediocre, and the client is a nightmare, “PASS”. Then, keep moving forward. Your dream clients are just a few steps away from you. Keep digging and you will find them.
This rant has been in response to this article posted by John Noe of Rokkan about ditching his only client and how that helped his business grow! You can find the article here.
We’ve just launched another new site. This one is a nice, simple, elegant site with easy to follow navigation and strong brand messaging. We built this on the WordPress platform, so it is easy for the client to update content and keep current.
Websites are no longer static pages where you simply dump content on a server and wait for your audience to find it. It hasn’t been that way for years now. These days, the web is more of a non-stop content stream where ideas, thoughts, ways of working and intelligent thought processes are dreamed up and worked through. The web is a thriving cornucopia of ideas, data and conversation. There is no other vehicle or platform that can deliver the power of knowledge like it.
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Almost any successful company starts as an idea in some shape or form. You can think of them as dreams, long shots or even imitations. But at the very core, the essence of what a company truly is starts with an idea. And as we all know, people judge which ideas are best with their dollars.